On December 28, 2022, ugee, the renowned digital drawing and writing brand, officially introduces a new visual identity and starts a global renewal.

Since the release of the first product, ugee has gone through 25 years of growth with users. ugee, as the first technology brand to step into the digital handwriting industry in China, has been committed to building a bridge for users between the traditional world of paper and pen and the digital world of drawing and writing. ugee believe that in today’s diversified world, people not only have a strong demand for digital painting, but also have more and broader expectations for digital writing, as well as the pursuit of novelty, fun, and diversified product applications. Therefore, ugee start the rebranding project.

TODOT designed the entire new ugee visual identity system, including the logo, colour combination, typeface and supporting graphic. The new image of ugee is composed of the sans-serif ug and the hand-signed ee , which combines technology and humanism. The supporting graphic system outlines ugee’s new brand tagline “To Write. To Draw. To the New.” with diverse and rich lines. Through different line drawing techniques, the core values of writing and drawing are fully revealed.

In addition, TODOT created a wonderful video for new ugee, which perfectly interprets the brand’s new vision.