HANDTAO 2024 EXHIBITION

HANDTAO, a renowned brand of Phoenix single-cluster tea from the Chaoshan region, strives to introduce the healthy and distinctive “tea fragrance” of its product to both domestic and international markets. Guided by the mission of “organic, limited, and future-oriented”, the brand aims to promote sustainability and wellness.

TODOT, inspired by Chaoshan culture, creates a unique exhibition space for Hengdao Yipin reminiscent of traditional Chaoshan houses. Using wooden blocks and curtains, they construct a simple yet inviting environment. Adorned with greenery, the space offers a natural and comfortable setting for visitors to enjoy tea and conversation. This minimalist approach not only reduces material usage but also allows for scalability and maintains brand consistency.

Additionally, TODOT partners with CHAZENCE to integrate organic and sustainable elements into the exhibition through patented tea residue boards. Durable materials and easy-to-assemble furniture further promote sustainability and cost-efficiency.

Through restrained design, TODOT showcases Hengdao Yipin’s potential while staying true to the brand’s core values of sustainability and forward-thinking.

恒道壹品作為粵字號品牌、潮汕地區鳳凰單叢知名品牌,以“有機,有限,有未來”作為品牌使命,力求將健康的、專屬潮汕特色的“茶中香水”鳳凰單叢帶向海內外市場。

TODOT從“潮汕文化”出發,在“潮汕老厝”中選取靈感,以木方做主結構,配合布幕做成圍擋和屋簷,簡單輕鬆搭建出屬於恒道壹品獨特展示空間。空間中配以大量綠植,自然舒適,讓人不經意就能歇下脚步,品品單叢,聊聊天。這種簡約的搭建方式,不但減少了大量的搭建材料,還能夠適應不同空間尺寸,方便未來的延展利用,確保了恒道壹品形象的統一性。 

此外,TODOT再次與茶甡CHAZENCE聯手,利用其專利茶渣板,融入不同的道具當中,讓有機、永續理念貫穿於每個細節。而展台和桌椅也採用了更耐用的材料和易裝易拆的組合方式,能夠重複使用,成功做到減廢、減碳、減成本。

TODOT能夠以最克制的手法,展現出品牌的無限可能,也呼應了品牌的核心“有機,有限,有未來”。

D

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Momo Gu, Finn Chan, Peggy Shen

© TODOT DESIGN