At the end of 2020, TODOT carried out a brand upgrade for MEDINK (Maiying Zhuoyi Medical Health Center) and this year, it has undergone another brand upgrade for its family protection service platform, LOOP WORKSHOP. MEDINK serves as the starting point for LOOP, and it is also the project’s quality assurance, effectively channeling medical services to households through the LOOP platform. Additionally, individuals can offer services to the platform after receiving training and certification, creating a positive feedback loop. Starting from the “O” in LOOP, TODOT extends it from the graphic elements of the MEDINK logo, forming a circle, which converges and surrounds to create a circular representation of LOOP. This forms a distinctive brand symbol that represents the connection, and it is integrated into the LOOP logo, making the overall logo identifiable while reflecting the brand’s vision of continuous family care.
2020年底，TODOT爲MEDINK（脈英卓壹醫健中心）進行品牌升級後，今年又爲其家庭保護服務平台LOOP WORKSHOP進行品牌升級。MEDINK即是LOOP的開端，也是LOOP的項目質量保證，將有效的醫療服務通過LOOP平台反饋到家庭，同時個人也可以通過平台的培訓及認證後爲平台提供服務，形成壹個良性循環。TODOT由此出發，從LOOP中“O”字做切入，以MEDINK LOGO圖形元素爲原點延伸出圓形，環繞彙聚形成代表LOOP的圓環，形成壹個連接的專屬品牌符號，再融入到LOOP字標當中，讓整體字標具有識別性，又體現其家庭照護、生生不息的品牌願景。
Maomao Xu, Peggy Shen, Momo Gu