At the end of 2020, TODOT carried out a brand upgrade for MEDINK (Maiying Zhuoyi Medical Health Center) and this year, it has undergone another brand upgrade for its family protection service platform, LOOP WORKSHOP. MEDINK serves as the starting point for LOOP, and it is also the project’s quality assurance, effectively channeling medical services to households through the LOOP platform. Additionally, individuals can offer services to the platform after receiving training and certification, creating a positive feedback loop. Starting from the “O” in LOOP, TODOT extends it from the graphic elements of the MEDINK logo, forming a circle, which converges and surrounds to create a circular representation of LOOP. This forms a distinctive brand symbol that represents the connection, and it is integrated into the LOOP logo, making the overall logo identifiable while reflecting the brand’s vision of continuous family care.