EN-ZENCE
“EN-ZENCE Innovative Eco-Materials” research and development creative designs exhibition is held by CHAZENCE. This exhibition showcases the practical results of the “CHAZENCE” project using discarded tea leaves to develop new environmentally friendly materials.
The new eco-materials that CHAZENCE created can be adapted into different industries such as architecture, materials, technology, health, culture and product design. The new perspective arouses the public’s attention to sustainable development. The exhibition area includes three exhibition areas: “Pre-Life”, “Post-Life” and “Life”.
We us there dynamic lines as the key visual which symbolize the three exhibition areas of the show. These lines not only echoes the brand vision of “CHA”ZENCE” but also highly recognizable and extensible in terms of the promotion items. Such as invitation letters, permits, leaflet, posters, countdowns, etc., to build a unique and recognizable visual system.
CHAZENCE looking forward to inspiring the public to imagine how the connotation of the harmonious coexistence of Zen and technology will become the future life culture, and experience the creative and sustainable design institute.
「茶|言·甡 永續材料新創展」以「言·甡 EN-ZENCE」為主題,展示「茶甡Chazence」項目利用棄餘茶葉研發成環保新材料的實踐成果。「茶甡」項目以創意設計切入世界熱潮之茶飲業,結合科學、生命學術、藝術文化等核心產業,以循環設計策略展開對城市、建築、材料、科技、健康、文化等社會探討,以新角度喚起大眾對永續發展的感受和重視,展覽展區包括「前生」、「後生」及「生活」三大展區。
項目意在圍繞「言·甡 EN-ZENCE」的主題設計活動主形象及其相關宣傳品;以微風吹起絲布,這一富有“生氣”與“活力”的意象為概念,設計出以“言”字為主體的主視覺海報,並提煉出象徵展覽三大展區「前生」、「後生」、「生活」的三條線作為視覺符號,該視覺符號不僅能呼應「茶甡Chazence」品牌視覺識別系統中的記憶點,在活動形象中亦具有較強辨識度、專屬性與延展性;以此為基礎,延伸出如邀請函、三折頁、工作證等系列線下宣傳品,並結合動態海報、倒數等形式進行線上傳播推廣,構建具專屬性與辨識性的活動形象系統。
「言·甡 EN-ZENCE」將展出創新思維的產品設計和跨界合作的精彩案例,期待啟發大眾一起想像禪意、科技和諧並存的內涵是如何成為未來生活文化,體驗創意永續設計所引領的無限延伸和想像。
D
:Jun Choi
AD
:Bob Lei
PH
:Carmen Cheng
CL
:Chazence









