vivo LAB WAY FINDING
vivo Lab is the world’s first concept store under vivo, located in a futuristic building in Shekou Sea World, Shenzhen. The design concept of vivo Lab is “Blue Core”. The featured colour of the store is vivo blue. vivo Lab is divided into two floors. The first floor is the brand experience space, which mainly showcase the vivo products. The second floor is a digital experience space with multiple digital interactive devices.
TODOT teamed up with RALLA DESIGN to complete the way finding design of vivo Lab. We extracted its most recognizable symbol from the vivo logo, and developed a set of pictogram which perfectly match with vivo’s corporate custom fonts.
We created a huge diamond-shaped column for the outside, thus the vivo blue can be seen from any angle. For the interior, we keep the signs simple and neat, so that people can focus on the product and space. Welcome to vivo Lab to experience this fun and surprising place.
vivo Lab 是vivo旗下全球首家概念店,位於深圳蛇口海上世界一座充滿未來感的建築裡。建築外立面採用大面積LED牆的形式,充滿科技感以及互動性。vivo Lab 的設計概念是「Blue Core」,店裡以vivo blue為主色調,搭配大量的有色玻璃、金屬、鏡面、石材等材料,讓大家對vivo有了全新的認識。
vivo Lab 的設計分為兩層,一樓是品牌體驗空間,主要展示及體驗vivo的產品。二樓則是一個數碼體驗空間,裏面有多個數碼互動裝置,從聲音,光影,觸感等等多方位為你帶來不同觀感體驗。
TODOT 夥拍 RALLA DESIGN 聯合完成了vivo Lab 的導視設計。 我們從vivo logo中抽取它最具識別性的菱形與筆畫,延展出一套vivo 專屬的圖標,結合vivo 的企業定制字體,效果相得益彰。
在整體規劃上,我們建議室外可以多突出vivo blue,吸引遠處的人。所以我們做了一個接近3米高的菱形品牌立柱,無論從哪個角度,都能看到這個醒目的藍色。室內我們盡量讓指示牌簡單低調,融入室內空間,使人可以把注意力集中到產品和互動體驗上。我們採用了大量的絲印工藝,結合金屬,玻璃,讓指示牌既清晰可見,又不會喧賓奪主。歡迎大家到vivo Lab 體驗這個有趣和充滿驚喜的地方。
CD
:Fever Chu (TODOT) , Davi Hu(Ralla)
D
:Suntaek Ro (vivo), Wenlong Huang, Xiaobin Jiang, Suso
PM
:Juanjuan Ding
SD
:Ralla





















