vivo Lab is the world’s first concept store under vivo, located in a futuristic building in Shekou Sea World, Shenzhen. The design concept of vivo Lab is “Blue Core”. The featured colour of the store is vivo blue. vivo Lab is divided into two floors. The first floor is the brand experience space, which mainly showcase the vivo products. The second floor is a digital experience space with multiple digital interactive devices.

TODOT teamed up with RALLA DESIGN to complete the way finding design of vivo Lab. We extracted its most recognizable symbol from the vivo logo, and developed a set of  pictogram which perfectly match with vivo’s corporate custom fonts.

We created a huge diamond-shaped column for the outside, thus the vivo blue can be seen from any angle. For the interior, we keep the signs simple and neat, so that people can focus on the product and space. Welcome to vivo Lab to experience this fun and surprising place.