Baosha Shajingxiang Oyster Sauce is one of the intangible cultural heritages in Guangdong Province. The core members of the management team have more than 50 years of experience in oyster product making. Over the years, they have insisted on using fresh Shajing oysters as raw materials, and have won many reputations for their high-quality products. 

Faced with the competition of similar products with high similarity in the market, the brand urgently needs to improve the identification of its own packaging and enhance the brand’s image. TODOT participated in the renewal design of the brand’s premium and classic oyster sauce labels. 

We choose the traditional Chinese sauce label as reference and try to bring out the nostalgic taste of Shajingxiang oyster sauce. It not only echoes the core value of the brand, but also brings emotional resonance to consumers.