MAKHIN CLASSIC MOONCAKE
Following the comprehensive upgrade of Makhin’s packaging for the brand in 2022, Makhin has undergone another transformation this year by partnering with TODOT to upgrade the packaging for the “Makhin Mooncakes · Classic Series.” First, the Makhin brand’s auxiliary graphic, the auspicious symbol, has been adapted to various box proportions to create an exclusive brand box shape. Secondly, in terms of visuals, different from the vibrant Mid-Autumn Festival themes of the past, this year draws inspiration from the Song Dynasty’s poetic works, carefully selecting elements, simplifying complexity, refining details, and incorporating craftsmanship to present the beauty of artistic conception. Titled “Appreciating the Moon,” flowers, birds, fruits, trees, fish, insects, and more adorn the paper, creating a series of beautiful scenes that convey the anticipation and well-wishes for the Mid-Autumn Festival, where auspicious objects are enjoyed under the full moon, and flowers bloom as the moon becomes round.
Peggy Shen, Momo Gu, Finn Chan