Since 2018, TODOT has started to enhance the brand image of MAKHIN, and has involved in in-depth cooperation at different aspects such as visual identity design, labeling system, packaging design, space design, marketing planning and so on. The upgrade of the MAKHIN not only boots the sales, but also keeps improving the brand’s reputation and brand experience. 

This time, we rebuilt the entire packaging system for MAKHIN by using a iconic Ruyi shape. This exclusive Ruyi shape comes from the logo of it’s mother company MAKHIN FOOD INC,. TODOT create a simple packaging system, which can be adapted to different shape & proportions simply by editing the Ruyi shape. TODOT simplifies the design, removes the redundant information, and categorizes the products by colour and labeling system. Thus the customers can freely mix and match their favorite cakes in the store with their favorite colour boxes. So that every customer can truly be satisfied.