MAKHIN ANDJOY is a new food series developed by maixuan food for the young market. Todot participated in the naming, positioning and image design of the brand in Chinese and English. Yue, in addition to representing pleasure, also represents Guangdong; In addition to enjoying yourself, sharing also represents the dual significance of sharing with others. The combination of English andjoy (homonymous with enjoy) perfectly presents the values of this new brand.

MAKHIN ANDJOY is committed to breaking the established impression of traditional food by injecting delicacy, taste, innovation and youth into all aspects of the brand. Focus on young people in product development, image packaging and marketing promotion. The image design is mainly based on the character mark, and a heart character is integrated into the word Yue, symbolizing the intention of the brand in details. At the same time, we also use the symbol as the auxiliary core, and integrate the initial J of joy into it. Although the figure is simple, it is recognizable. With the bright orange color that can arouse appetite and positive energy, the bold and simple application logic constantly conveys the core concept of the brand, accompanies everyone, and easily enjoys each exquisite and beautiful light.