In 2022, Makhin Andjoy partnered with the Bao’an Marathon in Shenzhen as the official energy supplement provider. They distributed thousands of energy supplements and organized the “Makhin Andjoy Brand Debut” event, featuring fun activities, custom marathon merchandise, and image collection to promote the theme of “fun running.”

TODOT created a vibrant visual identity inspired by Makhin Andjoy’s “youth” and “vitality” brand image, adding excitement to the marathon and attracting a younger audience. The visuals highlight the idea of “healthier daily snacks” with sports and daily life scenes, emphasizing enjoyment. Makhin Andjoy isn’t just for sports but also promotes daily health.