BIEMLOFEN’s original name is called BIEMLF.DLKK. TODOT was invited to revamp the brand image in 2019. BIEMLOFEN is a gold fashion brand focuses on the development and manufacture of high-quality, high-grade, high-tech golf apparel. Provide multi-scenario clothing solutions for the elites. BIEMLOFEN is advocates the concept of Golf Lifestyle and focuses on giving customers a comfortable and distinguished wearing experience. It brings consumers self-confidence not only on the golf course, but also in daily life.
TODOT would like to enhance the brand image of BIEMLOFEN through the update of the golf man icon and logotype. We also designed a classic pattern with its English short form name – BELF. This revamp which maintain the original impression of the brand, and at the same time further improve the details and quality.
Finn Chan, Peggy Shen
FH Lin, YJ Shen, Ni Zhang, Momo Gu, Miona Xu