BASIC ELEMENTS is a stationery brand owned by TODOT. The brand is aiming to transform the basic elements of our daily life into stationery that can accompany us to work together. Our first product is a card holder inspired by cassette tapes. As a music lover, we really want to live with “music” all the time. Thus we tried to turn the cassette tape into a series of colourful card holders.

Different from ordinary card holders, we use magnets as switches, users can easily push the card through the two small holes, which is convenient and special. We are honored that this card case has been selected by the National Gallery Singapore as a collaborative product and sold in its boutique GALLARY & CO.