FEI CHANG MING LaoBanZhang

FEI CHANG MING X CHAZENCE
PREMIUM LAOBANZHANG PU’ER TEA PACKAGING

‘Wen Ding’ is the top-grade collectible pu-erh tea under the brand of FEI CHANG MING. This supreme Laobanzhang embodies FEI CHANG MING’s ultimate pursuit of ancient tea materials and tea making techniques. In order to highlight the dignity and scarcity of this tea, TODOT has joined hands with CHAZENCE and use its patented tea-fibre plastic technology for making this box. We use the tea waste from FEI CHANG MING and transformed into a naturally degradable packaging.

The design of is inspired by “mountain” and “ding”, the top four corners are like mountains rising up, this unique shape symbolizing the outstanding tea products, and also highlighting the “wight” of this tea. In ancient China, it was popular to use black as a symbol of prestige, so we adopted black as the packaging color to enhance the unique charm of the product. The surface of the packaging shows a beautiful and unique texture of tea residue. Tea-fiber plastic material has the same performance as conventional plastic, with good molding ability and durability, and can be naturally degraded in the soil which reducing Earth’s burden.

非常茗 X 茶甡
問鼎系列 非常老班章包裝設計

“問鼎” 是非常茗品牌旗下最頂級的收藏級普洱茶,這款非常老班章,體現了非常茗對古樹茶原料以及制茶工藝的極致追求。為了凸顯出這款茶的尊貴感與稀缺性,TODOT與環保材料團隊-茶甡聯手,外盒採用了茶甡CHAZENCE 的專利茶原聚合技術(茶纖塑材),回收非常茗生產過程中的棄餘茶葉茶渣,轉化成可天然降解的包裝材料。

包裝設計以「山」與「鼎」為靈感,頂部四角如群山四起,底部四足鼎立,頂天立地的獨特造型,象徵突出的茶品,亦彰顯「茶中重器」之氣勢。 而古時帝王以黑袍顯貴,故此包裝用上呈黑色、凸顯這款茶的霸氣與厚重感。 外盒上呈現出美麗而獨特的茶渣紋理,並帶有淡淡的茶香。茶纖塑材性能與常規塑膠無異,擁有良好的造型能力以及耐用性,並能夠在泥土中自然降解,不為地球帶來額外負擔。

AD

:

Bob Lei, Jay Chan

D

:

Peggy Shen, Momo Gu, Finn Chan

PH

:

OUTRO Macau / Joe

CL

:

Fei Chang Ming, Chazence

MAT

:

Chazence

© TODOT DESIGN